BerndH. Schmittの本

3冊

著者名の一致で集めています。同じ名前の別の方が混じることがあります。

• 経験価値マーケティング : 消費者が「何か」を感じるプラスαの魅力
  経験価値マーケティング : 消費者が「何か」を感じるプラスαの魅力2000-11-01
• Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
  Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1999-01-01
• Marketing aesthetics : the strategic management of brands, identity, and image
  Marketing aesthetics : the strategic management of brands, identity, and image1997-01-01