DavidA. Aakerの本

24冊

著者名の一致で集めています。同じ名前の別の方が混じることがあります。

• Aaker on branding : 20 principles that drive success ,: pbk
  Aaker on branding : 20 principles that drive success ,: pbk2014-01-01
• Spanning silos : the new CMO imperative
  Spanning silos : the new CMO imperative2008-01-01
• Marketing research
  Marketing research2007-01-01
• From Fargo to the world of brands : my story so far
  From Fargo to the world of brands : my story so far2006-01-01
• Strategic market management
  Strategic market management2005-01-01
• Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
  Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity2004-01-01
• Essentials of marketing research
  Essentials of marketing research2002-01-01
• Developing business strategies
  Developing business strategies2001-01-01
• Marketing research : cloth
  Marketing research : cloth2001-01-01
• Strategic market management
  Strategic market management2001-01-01
• Essentials of marketing research
  Essentials of marketing research1999-01-01
• Marketing research : hbk
  Marketing research : hbk1998-01-01
• Strategic market management
  Strategic market management1998-01-01
• Developing business strategies
  Developing business strategies1998-01-01
• Building strong brands
  Building strong brands1996-01-01
• Advertising management
  Advertising management1996-01-01
• Developing business strategies
  Developing business strategies1995-01-01
• Brand equity & advertising : advertising's role in building strong brands ,: pbk
  Brand equity & advertising : advertising's role in building strong brands ,: pbk1993-01-01
• Managing brand equity : capitalizing on the value of a brand name
  Managing brand equity : capitalizing on the value of a brand name1991-01-01
• Marketing research
  Marketing research1990-01-01
• Strategic market management
  Strategic market management1988-01-01
• Marketing research
  Marketing research1986-01-01
• Marketing research
  Marketing research1986-01-01
• Developing business strategies
  Developing business strategies1984-01-01