Communication and persuasion : central and peripheral routes to attitude change
JohnT Cacioppo, RichardE. Petty, 著CacioppoTiffany&MargaretBlakeDistinguishedServiceProfessorJohnTPh.D.(PhDDirectoroftheSocialPsychologyProgramandtheco-DirectoroftheInstituteforMindandBiologyUniversityofChicagoChicagoILUniversityofHawaiiManoaUniversityofHawaiiManoaUniversityofChicagoUniversityofHawaiiManoa), 著ほか
- 出版社
- Springer-Verlag
- 発売日
- 1986-01-01
- ISBN
- 9780387963440