Internationalization : process, context and markets

GrahamJohn Hooley, Ray Loveridge, 著BurtonF., 著ほか

This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

出版社

Macmillan;St. Martin's Press

発売日

1998-01-01

ISBN

9780333699430