Managing the resource allocation process : a study of corporate planning and investment
This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".
- 出版社
- Harvard Business School Press
- 発売日
- 1986-01-01
- ISBN
- 9780875841281