Public Relations For Dummies

Ilise Benun, RobertW. Bly, Richard Kirshenbaum, 著ほか

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis

出版社

John Wiley & Sons Inc

発売日

2006-05-30

ページ数

384ページ

ISBN

9780471772729