Tested advertising methods

John Caples, David Ogilvy, GordonE. White, 著ほか

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

出版社

Prentice Hall

発売日

1997-01-01

ISBN

9780130957016