The profit zone : how strategic business design will lead you to tomorrow's profits

AdrianJ Slywotzky, Bob Andelman, 著MorrisonDavidJ.

This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.

出版社

Wiley;Times Business

発売日

1997-01-01

ISBN

9780471983910