Theories of mass communication

Sandra Ball-Rokeach, MelvinL. DeFleur, 著DeFleurMelvinL.

This, the fifth edition of this text, deals with the relevance to mass communication of classical sociological and psychological theories. The first edition since 1982, it has been revised and rewritten in order to reflect current concerns. All of the data has been updated and there are new sections on important topical issues, such as differences in social characteristics among various categories of people.

出版社

Longman

発売日

1989-01-01

ISBN

9780582998704